H&M/Rex/H&M/Rex / Rex USA
David Beckham will star in an upcoming ad campaign for H&M directed by Guy Ritchie.
Just because David Beckham left the Los Angeles Galaxy doesn’t mean people don’t still want to see him run.
The international soccer and modeling sensation will star in an upcoming ad campaign for H&M directed by Guy Ritchie.
The spot, made by Ritchie for David Beckham Bodywear at H&M, casts the athlete as an action hero.
In the humorous campaign, Beckham is seen running through the streets of Beverly Hills dressed only in his underwear.
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"David makes the perfect leading man," Ritchie said in a statement. "For me this felt more than a campaign - it was like directing a short film."
Beckham delivered his own praise about making the commercial.
"Working with Guy has been a fantastic experience," he said. "I hope everyone has as much fun watching the film as I had making it."
The spot, meant to coincide with Valentine’s Day, debuts worldwide on February 6.
Beckham, who left the Los Angeles Galaxy last month and is still considering his next soccer offer, became a billboard superstar after he began modeling for for Armani's underwear campaign in 2007.
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